The iPhone 5: A hit or a miss?

The iPhone 5: A hit or a miss?

Most of us agree that the introduction of the first iPhone in 2007 truly revolutionized the smart phone industry. With their innovative and path-breaking technology, Apple provided us with the most flawless, multi-purpose touchscreen phone there has ever been. The immense success Apple received with the introduction of their new line of phones translated into an exponentially increasing market share, and the company eventually rose to be the pioneer in their league.

Like every year, before the release of the next iPhone, we are bombarded with rumors, suggestions, and the perceived prototypes for the upcoming device. And this year is no different. The hype remains even five years later, as the world anticipates the release of the 6th generation model of Apple iPhone, the iPhone 5, which is rumored to be slated for September 2012.

Floating rumors on the Internet, along with speculations of industry experts have given us the idea that the new and improved iPhone 5 will include the much-awaited iOS 6, a bigger screen size of 3.75”, a quad-core A6 processor, and a stronger glass on the touchscreen to provide an even better touchscreen experience. We are also expecting some design refresh, and are hoping that the new iPhone 5 to look more sleek, slim, and futuristic.

Amongst all these changes, we’re particularly looking forward to the release of Apple’s new mobile operating system, iOS 6, and how it collaborates with the iPhone 5. As expected, the new iOS comes with a lot more cool and advanced features, which makes the release of the iPhone 5 even more exciting. Apple has ditched Google Maps and developed their own version of Maps, which now includes voice navigation and traffic information (this is probably limited to the US market though). We will also discover a new and improved Siri, who can now provide sports scores, restaurant suggestions, movie recommendations, and even post updates on Facebook on our behalf. Another small but notable feature added on the new iOS is the “Do Not Disturb” option, which allows you to automatically silence incoming calls and alerts from everyone except from the people on your “favorites” list, during a specific period of the day. This is a useful tweak for those who want to keep their phones on silent before their sleep, but don’t want to risk missing an urgent call from their boss or loved ones.

These new additions surely look promising, but will the iPhone 5 be able to recreate the same magic, like every past iPhone has? Will Apple be able to withstand all that intense competition from other phone makers, such as Samsung and Blackberry? We’re as excited to find out as you are!

by Lavina Israni


y2m is a youth engagement agency that was created to target and connect with fresh, trendy and young communities in the Middle East. In a nutshell, we understand their wants, needs, ways of communication, likes, dislikes, habits, interests and trends. Over the past decade, the marketing landscape has witnessed an epic revolution. Trends have shown Gen Y favor new media and consumer engagement at the expense of traditional marketing. This revolution, primarily led by youth, changed the rules of the game leaving brands, agencies & marketeers disconnected. Brand’s lack of understanding and disengagement with youth resulted in the inception of y2m led by a team of young professionals who firmly believe that the region’s youth is a force to reckon with.

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