Y2M youth to marketingY2M youth to marketing http://www.y2m.ae/blog Tue, 24 Sep 2013 05:59:35 +0000 en-US hourly 1 http://wordpress.org/?v=3.5 Heavy or Light – What is your sleeping pattern? http://www.y2m.ae/blog/heavy-or-light-what-is-your-sleeping-pattern/?utm_source=rss&utm_medium=rss&utm_campaign=heavy-or-light-what-is-your-sleeping-pattern http://www.y2m.ae/blog/heavy-or-light-what-is-your-sleeping-pattern/#comments Mon, 23 Sep 2013 09:39:15 +0000 Karim http://www.y2m.ae/blog/?p=1891   Every morning the same drama unfolds in millions of bedrooms around the world: the alarm clock goes off and many of us are completely exhausted from too short of a night as we agonize about the day ahead of. For many, getting up would probably be easier if theyREAD THE REST OF THE ARTICLE»

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sleep, health, marketing agency

Every morning the same drama unfolds in millions of bedrooms around the world: the alarm clock goes off and many of us are completely exhausted from too short of a night as we agonize about the day ahead of. For many, getting up would probably be easier if they could get in some good and efficient sleep. Some people sleep blissfully even with the loudest noise, while others wake up at even the smallest sound and then have difficulties getting back to sleep.

According to health professionals, a healthy adult should sleep between 7.5 to 8 hours, teens need a little more. The best time to go to sleep is between 10 and 11 p.m. Sleep will not be normal the next day if you go to bed past midnight. To get up before six o’clock in the morning is also not recommended. The staff at our marketing agency did some research for you about the causes of light or heavy sleeping.

 

What’s causing heavy or light sleeping?

Scientists have identified that some people’s brains do a better job than others’ at blocking out the steady incoming stream of environmental stimuli during sleep.

  • Some babies are used to sleeping in complete silence, which can lead them to become light sleepers. Other infants, especially if they have older siblings, sleep through constant noise and therefore become accustomed to it, which can turn them into heavy sleepers. The same can happen if children share a room together.
  • Where you grow up could also contribute to whether you are a light or heavy sleeper. Did you grow up in a calm and peaceful region or in a busy city with constant noise?
  • A light sleeper may have experienced a terrifying moment at night, for example, parents fighting, a house fire, robbery, earthquake, etc. You may be a light sleeper because you are afraid that nighttime brings pain and suffering. You are basically on the lookout for disaster.

 

Adjusting sleeping habits

  • A college student living in a dorm with a roommate is more likely to become adjusted to the other person sleeping in the room who makes different noises than they are accustomed to.
  • Having a new baby can change your sleeping patterns too. New parents tend to adjust their heavy sleeping habits and become light sleepers because of their natural desire and need to take care of their babies. Ask any mom and she’ll tell you she hears the tiniest noise in the middle of the night.

 

Help is on the way

Being a light or heavy sleeper is really an internal adjustment, which for the most part we have no control over. Our bodies adjust due to circumstances. But since sleep is one third of our existence, we have to do everything we can to get some extra zzzz’s. Here are some tips for the light sleepers.

White Noise Machines

White noise machines can help improve sleep. Many parents use them for their babies and they work like magic. You can even get a device that has birds, winds, ocean and rain sounds to sooth you to sleep.

Earplugs

For many background noise can make it nearly impossible to sleep. When you purchase earplugs it’s wise to research a bit. Check what material they’re made of.  Also be aware that some earplugs are not intended for sleeping.

Block Out Light

Did you know that even the tiny light coming from your alarm clock could disturb your sleep? What about the streetlight just outside the window? Sometimes the moon can wake you up if you’re a light sleeper. The quick fix here is to purchase a sleep mask.

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The Importance of SEO – An infographic http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-seo-an-infographic http://www.y2m.ae/blog/the-importance-of-seo-an-infographic/#comments Sun, 08 Sep 2013 10:50:04 +0000 Karim http://www.y2m.ae/blog/?p=1855 Think SEO is just an urban, marketing myth? Think again! Vanessa Fox, SEO writer and consultant, had the following to say regarding the credibility of SEO: “SEO is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are.” SearchREAD THE REST OF THE ARTICLE»

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infographic

Think SEO is just an urban, marketing myth? Think again! Vanessa Fox, SEO writer and consultant, had the following to say regarding the credibility of SEO: “SEO is not about tricks or manipulating algorithms. It’s about understanding the online landscape and evolving to meet your customers where they are.”

Search engine optimisation is essential to any small or large business, looking to establish and/or increase their web presence (and ultimately, their consumer base). For all you SEO shunners and non-believers, let’s take a look at the latest infographic released by the Dubai-based, youth marketing agency, Y2M.ae for some supportive research!

SEO STATISTICAL BREAKDOWN

The Internet never sleeps — which explains the 2.9 million searches performed each minute, along with the 175 million searches, every hour.  There are 4 billion searches conducted each day, and 131 billion searches per month!

Search drives 400 percent more traffic  to web pages than social media does, and 93 percent of online experiences begin with a search engine. 44 percent of online shoppers begin by using a search engine, and 70 percent of the links search users click on are organic, not paid.

An additional 60 percent of clicks go to the top three organic search results, and 80 percent of search engine users say they never click on sponsored search results.  42 percent of all searchers click on the top-ranked result. Only 23 percent ever click on a sponsored link. 50 percent of consumers are more likely to click on a search result if the brand appears multiple times on the results page, and companies that blog receive twice as many inbound links.

Editor-in-chief of Search Land Engine, Danny Sullivan had the following to say, regarding the possibility of full-automated SEO: “Tools are nice. But we’ve had tools for years to build houses, yet we don’t have completely automated house building.”

 

**Always keep in mind: SEO matters! Visit  the youth marketing agency experts at www.Y2M.ae — today!**

Helpful Resources:

Click here for a Marketing plan and Marketing strategies for your website by y2m an Advertsing agency dubai.
sources:
http://www.hubspot.com/marketing-resources/marketing-statistics
http://resolutionmedia.com/us/6-top-seo-experts-on-seo-trends-in-2013/
http://www.ragan.com/Main/Articles/10_stats_that_prove_the_value_of_SEO_45516.aspx

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Are Forums a Thing of the Past? http://www.y2m.ae/blog/are-forums-a-thing-of-the-past/?utm_source=rss&utm_medium=rss&utm_campaign=are-forums-a-thing-of-the-past http://www.y2m.ae/blog/are-forums-a-thing-of-the-past/#comments Mon, 25 Mar 2013 06:38:04 +0000 Karim http://www.y2m.ae/blog/?p=1810 Forums are great places to learn and exchange ideas. Some internet forums have been around since 1985. But forums are only good if there are enough members to have discussions with. Lately, it has come to our attention that forums aren’t as wildly popular anymore as they used to be.READ THE REST OF THE ARTICLE»

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Forums are great places to learn and exchange ideas. Some internet forums have been around since 1985. But forums are only good if there are enough members to have discussions with. Lately, it has come to our attention that forums aren’t as wildly popular anymore as they used to be. As a youth marketing company in Dubai we wanted to get to the bottom of this. We have spent the past few weeks asking questions about forums. Now we’re sharing the answers with you.

 

- People nowadays use social networks to talk about everything and hang out together. More advanced sites are used for database knowledge; therefore there is no real need for forums anymore.

- Spammers have taken over too many forums leaving rude comments.

- Some forums require that you register before use which can be a turn-off for many users.

- Many users just want to take but they never give.

- The classic design of the forums is boring and needs a new fresh design.

- You don’t need to ask questions into forums anymore. There are plenty of Q&A sites on the internet.

- Forums are very time consuming. You have to browse, then read, then think, then respond; it’s just too much for today’s busy and fast moving society. People want answers and they want them now with just a few clicks possible. If too much reading is required, they just move on to the next site.  It’s something a forum has a hard time delivering.

- It’s difficult to get members for forums.  It’s hard to come up with a good start point that leads to advancement and prosperity.

- The forums are an open discussion board for people, but nowadays the social networking sites where people can build their own network as well as get and share their related information have taken over.

- Every forum seems to have the same people; the person who cusses all the time, the user with ten question marks (Why use one if you can use twenty, right????), the OMG- LOL guy, the expert who knows everything, and the guy who types like he is drunk.

-Too many Facebook addicts, blogosphere queens, and Twitter fanatics out there. Things come and go, and right now Facebook and Twitter rule.

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15 Things I wish I knew in my 20s http://www.y2m.ae/blog/15-things-i-wish-i-knew-in-my-20s/?utm_source=rss&utm_medium=rss&utm_campaign=15-things-i-wish-i-knew-in-my-20s http://www.y2m.ae/blog/15-things-i-wish-i-knew-in-my-20s/#comments Sun, 24 Mar 2013 10:49:52 +0000 Karim http://www.y2m.ae/blog/?p=1798 Let’s face it, as teenagers we think that our identities will be set in stone by the time we are 20. Clearly, this doesn’t happen, but that’s the beauty of it. Twenties is a decade purely devoted to the molding of oneself into a better person. As a youth marketingREAD THE REST OF THE ARTICLE»

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Let’s face it, as teenagers we think that our identities will be set in stone by the time we are 20. Clearly, this doesn’t happen, but that’s the beauty of it. Twenties is a decade purely devoted to the molding of oneself into a better person. As a youth marketing company we took it upon ourselves to investigate what the young folks really figure out in their twenties. Here are some of the difficult things people learn (most of the time) in their twenties.

 

1.  Your happiness is not contingent upon your career, wealth, and looks, where you live, or whom you’re dating. Happiness comes from within you. Oh, and seeing a therapist is nothing to be ashamed of. Most of us need one.

2. Once you realize that your life journey is also the destination, you gain a different perspective on life. In other words, there is no “there” to get to because we are already there.

3. Stop comparing yourself to others and don’t envy them. There are always going to be people who are smarter, prettier, nicer, and just all around “better” than you.  Realize that you are on your own path which no one else can walk on. There is no need to compete with others.

4. Don’t blame other people for your problems. You alone are in control of your life.

5. Your metabolism will slow down, it’s true.  Also, eating healthy and exercising will pay off.

6. Take advantage of the time when you can still party all night without being tired. In a few years, your body won’t appreciate it anymore.

7. Pay your bills on time because dealing with credit card companies is no fun. Don’t go down the road of financial ruin because it takes a long time to find your way back.

8. It’s ok to quit a lousy job, a miserable relationship, or a phony friendship. They can suck the soul out of you.

9. Protect your skin. Tanning is overrated. Wear sun block every day, especially if you’re fair. UV radiation is responsible for 80% of wrinkles.

10. It’s important to figure out in your twenties what you want to do because the rest of your life will go in the direction you choose.

11.  Think for yourself.  Learn to break the spell of peer and social pressure and learn to be an individual in your own rights with your own talents.

12. Time goes by more quickly all of a sudden.  Don’t waste it on meaningless stuff. Realize that you may live out the same exact day for the next forty years, so come up with something great.

13. Most creative people seem to reach their artistic peaks in their twenties and thirties which means, now is the time to get amazingly good at something that everyone will know you for.

14. Don’t marry anyone unless he or she totally blows your mind. Don’t settle for just “ok.”

15. Success indeed comes from hard work. You have to work hard on everything, career, marriage, friendship, parenting, and life in general.

 

 

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The Power of Youth..! http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/?utm_source=rss&utm_medium=rss&utm_campaign=the-power-of-youth-and-how-to-make-the-most-of-it http://www.y2m.ae/blog/the-power-of-youth-and-how-to-make-the-most-of-it/#comments Wed, 20 Mar 2013 05:50:16 +0000 Karim http://www.y2m.ae/blog/?p=1776 What adjectives come to your mind when you hear the word “youth?” I visualize powerful, outrages and unique individuals; young people with their whole lives ahead of them, but life is only as good as you make it. The question is, how do you make the most of your youth?READ THE REST OF THE ARTICLE»

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What adjectives come to your mind when you hear the word “youth?” I visualize powerful, outrages and unique individuals; young people with their whole lives ahead of them, but life is only as good as you make it. The question is, how do you make the most of your youth?

To find out, y2m, the sole youth marketing company in Dubai asked high school seniors, college grads, young and mature professionals to find out how they make (or made) the most of their youth. In their most candid confessions, they reveal what they do, what they’d done, and what you need to know to make the most of your youth. Think of this as the ultimate youth handbook—it will give you ideas (and confidence) to make choices that are right for you.

 

  • Be a doer, not a talker

Talking about things is easy, the doing part is the hardest.

 

  • Find your passion and try to become the best at it

Don’t worry if your passion doesn’t seem impressive and doesn’t make you a lot of money (yet). If you excel at it, you can make it prestigious. Being passionate about an activity will not only make your experiences more worthwhile and enjoyable, but people will be excited to experience it with you.

 

  • Don’t just buy stuff, experience it

            Stuff is fun today and old news tomorrow. Experiences on the other hand are priceless and will be with you forever.  Instead of wasting money on more stuff, invest into   experiences such as travel, concerts, marathons, seminars, etc.

 

  • Travel

Travel the world as much as you can, or go on a foreign exchange program and live in a foreign country. It’s amazing how much you can learn by experiencing different cultures and languages.  Think how much fun you can have meeting people from other parts of the world.

 

  • Treasure small moments

Find joy, love and humor in the small everyday things. It could be a quiet moment in the park, a good book, a tasty meal, a child’s laughter, a beautiful song stuck in your head,    etc. Recognizing the beauty and simplicity in everyday life will keep you young and   grounded.

 

  • Act your age

Don’t try to be an adult before you actually are one. Enjoy the fact that you are young. Act silly, laugh a lot, tell bad jokes, wear funky clothes– just be young!

 

  • Take school seriously

Don’t worry too much about grades, but remember that school is important, not just for a career, or the education, but it’s the best social networking you will ever do in your life.

 

  • Appreciate your family

Friends come and go, but your family stays forever. Shower them with love and gratitude while they are still around.

 

  • Be yourself

Why fit in when you can stand out!  Don’t ever letpeople discourage you from following your dreams and goals. Be who you want to be. It’s ok to be different.

 

  • Choose wisely

Try to make good choices in life because some of them will have an effect on the rest of your life. Think how long it will take to recover from a bad choice and how painful that might be. Ask yourself, is it really worth it?

 

  • Respect other people

Treat people well, and expect the same. It’s good to learn early in life that if you treat people well good things will come your way too. It’s important that what you “put” out is genuine, good and decent. People will recognize that and return it to you in the same        fashion.

 

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Robots taking over the world http://www.y2m.ae/blog/y2m-asks-are-robots-taking-over-the-world/?utm_source=rss&utm_medium=rss&utm_campaign=y2m-asks-are-robots-taking-over-the-world http://www.y2m.ae/blog/y2m-asks-are-robots-taking-over-the-world/#comments Tue, 19 Mar 2013 13:44:28 +0000 Karim http://www.y2m.ae/blog/?p=1769 With each decade, robots perform more and more of our daily functions. Therefore, it is logical some might worry that in the near future these technological marvels will rule over us. Here at our marketing agency we would like to share our thoughts on this. Robots already perform numerous tasks;READ THE REST OF THE ARTICLE»

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With each decade, robots perform more and more of our daily functions. Therefore, it is logical some might worry that in the near future these technological marvels will rule over us.


Here at our marketing agency we would like to share our thoughts on this.

Robots already perform numerous tasks; from work in the automobile production to defusing bombs. Children play with toy robots, while vacuum cleaner robots clean the carpets and at the same time entertain the cat. Currently, robots are pure commodities and we are clearly advancing in all of these areas. Some of the recent developments in robotics are absolutely amazing, but could these super intelligent machines actually turn hostile against us and take over the world?  Some concerned humans say that if robots ever take over, “it is our fault because we created them and motivated them to do so.” Surely, this would take several generations and immeasurable wealth to set this up so that sustainability, self-awareness, and replication are possible. Some consider the development of a human related artificial intelligence as inevitable and is expected to be implemented by 2070.

New technologies, such as computers, cars, and phones tend to expand in an uncontrolled way. At some point, technology could possibly evolve to a level where it can both physically and mentally out-pace humans. At that point, robots may succeed to take over if humans are unable to pull the power plug.

Before taking over the human race, robots would have to develop a consciousness beyond human programming.  This level of consciousness seems like a distant possibility, even with Watson and other advanced technology. We have just scratched the surface of the human brain and mind, and we can barely understand our own human consciousness, let alone program a robot to be able to be self-conscious. Robots may be complex, but the human mind is too complex. Robots are tough (think metal), but humans are resilient in their hearts and souls and always will be.

It is more likely that humans will wipe each other out before creating a technology that will decide to do so. If we should make it so far as to develop advanced robots, hopefully, they will have a natural tendency to support human life rather than take over.

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World’s Top Ten Phobias http://www.y2m.ae/blog/worlds-top-ten-phobias/?utm_source=rss&utm_medium=rss&utm_campaign=worlds-top-ten-phobias http://www.y2m.ae/blog/worlds-top-ten-phobias/#comments Mon, 18 Mar 2013 11:24:22 +0000 Karim http://www.y2m.ae/blog/?p=1742 The American Psychiatric Association describes a phobia as an intense and irrational fear of an object or situation. In most cases, people with phobia have a fear of harm and a sense of endangerment.  Phobias are quite common, affecting nearly 12 million of the U.S. population and over 100,000 peopleREAD THE REST OF THE ARTICLE»

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The American Psychiatric Association describes a phobia as an intense and irrational fear of an object or situation. In most cases, people with phobia have a fear of harm and a sense of endangerment.  Phobias are quite common, affecting nearly 12 million of the U.S. population and over 100,000 people in the United Arab Emirates according to the US Census and International Bureau.  Phobias are the most common mental disorder and more women than men are affected by them. In most cases, people are able to recognize their irrational fear and conquer it. Only in some instances, phobias become a life-long disorder. There are several treatments for phobias. The success of the treatment depends on the person and type of phobia.

Here are some of the most common phobias in the world.

 

 

1. Heights

If you get dizzy looking up at tall buildings or standing on a rooftop, you’re not alone. Fear of heights is one of the world’s most common phobias with an estimated 5 percent of the population suffering from so-called acrophobia.

 

2. Dentist

Most people

The extreme fear of snakes is considered one of the most common phobias and according to studies it could be an evolutionary imprint in people. Long ago, noticing a snake meant food for survival. Researchers suggest that the quick ability to spot a snake probably helped our ancestors survive in the wild.

don’t look forward to an extreme session of teeth cleaning. According to WebMD, some avoid going to the dentist because of anxiety and fear. A dental phobia becomes a serious problem when a person refuses to see the dentist at all costs. People suffering from this phobia only see the dentist when forced by agonizing pain.

 

3. The Dark

For many people, mainly kids, darkness can create immediate distress. In fact, the fear of the dark is one of the most common fears amongst kids. While most kids grow out of such fears, in some cases it reaches extreme levels and it is called nyctophobia. This phobia can last through adult life if left untreated. These days, many advertising agencies promote books that help parents and children deal with fear of the dark.

 

4. Snakes

The extreme fear of snakes is considered one of the most common phobias and according to studies it could be an evolutionary imprint in people. Long ago, noticing a snake meant food for survival. Researchers suggest that the quick ability to spot a snake probably helped our ancestors survive in the wild.

 

5. Flying

For people who suffer from a fear of flying don’t consider the skies friendly. Some people exhibit just a hint of anxiety, while others have an extreme flying phobia called aviophobia. This phobia can keep a person off airplanes altogether.

 

6. Dogs

For those who suffer from cynophobia, or extreme fear of dogs, any type of dog can scare them. This fear typically develops as a result of being bitten or watching somebody gets bitten.

 

7. Public Speaking

Does the prospect of speaking in front of an audience send sweat to your palms, bring a weird feeling to your gut, and bright red to you face? Social phobia, which affects millions of adults worldwide can keep people from moving up the ladder in the corporate world, or simply stop them from leading a social life.

 

8. Spiders

For some people, the everyday spider can cause extreme fears. It turns out women are four times more afraid of spiders than men.  This makes sense from an evolutionary perspective since women have encountered spiders on a daily basis while gathering food. Cringing at spiders was a way to keep them and their infants safe.

 

9. Places and Spaces

If you have an intense fear of any place where escape is difficult or impossible, you are one of the millions of people who suffer from agoraphobia. Feared places include: airplanes, elevators, bridges, sporting events, driving, public transportation, and shopping malls. The fear can prohibit a person leaving their home, being in a crowded area, or traveling in a car.

 

10. Lightning and Thunder

The sound and sight of thunder and lightning can lead to sweaty palms and heart-pounding meltdowns for people with severe weather phobia. In fact, some individuals relocate to regions known for calm weather.

 

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Top 10 Highest Paid Athletes http://www.y2m.ae/blog/top-10-highest-paid-athletes/?utm_source=rss&utm_medium=rss&utm_campaign=top-10-highest-paid-athletes http://www.y2m.ae/blog/top-10-highest-paid-athletes/#comments Sun, 17 Mar 2013 13:57:25 +0000 Karim http://www.y2m.ae/blog/?p=1744 Whether you’re a serious athlete or just in it for the fun, you may be just as curious as we are here at our Dubai marketing agency, y2m, to learn how much the pros earned last year. Here’s a list of the top ten highest paid athletes in the world.READ THE REST OF THE ARTICLE»

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Whether you’re a serious athlete or just in it for the fun, you may be just as curious as we are here at our Dubai marketing agency, y2m, to learn how much the pros earned last year. Here’s a list of the top ten highest paid athletes in the world. The total earnings of these athletes are derived from their salaries, bonuses, prize money, appearance fees, endorsement and licensing in 2012. Forbes Magazine reports that the 100 top-paid athletes earned $2.6 billion combined in 2012. Keep in mind that below earnings are before taxes and athlete’s agent’s fees, not so shabby, if you ask me!

1. Floyd Mayweather (Boxer)

Mayweather is a 36 year old American world champion boxer who has won eight world titles and the Lineal championship.

Total Earnings in 2012: $86 million
Salary/winnings: $86 million
Endorsements: $0

2. Manny Pacquiao (Boxer)

Pacquiao is the first Filipino eight-division world champion in which he has won ten world titles. The 34 year old also the first to win the lineal championship in four different weigh divisions.

Total Earnings in 2012:  $61 million
Salary/winnings: $55 million
Endorsements: $6 million

 

3. Tiger Woods (Golfer)

Woods is a 37 year old American golfer who ranks as one of the most successful golfers of all time.

Total Earnings in 2012: $59.5 million
Salary/winnings: $4.5 million
Endorsements: $55 million

4. LeBron James (Basketball Player)

James is an American basketball player. The 28 year old plays for the Miami Heat of the National Basketball Association.

Total Earnings in 2012: $54 million
Salary/winnings: $13 million
Endorsements: $40 million

 

5. Roger Federer (Tennis Player)

 

The 31 year old Swiss  tennis player is considered one of [the greatest tennis players of all time.

 

Total Earnings in 2012: $52.8 million
Salary/winnings: $7.8 million
Endorsements: $45 million

 

 

6. Kobe Bryant (Basketball Player)

Bryant is 34 year old popular American basketball player who plays shooting guard for the Los Angeles Lakers.

 

Total Earnings in 2012: $52.4 million
Salary/winnings: $20.4 million
Endorsements: $32 million
 

7. Phil Mickelson (Golfer)

Mickelson is a 43 year old American golfer who has won four major championships and a total of 41 events on the PGA Tour.

Total Earnings in 2012: $47.7 million
Salary/winnings: $4.7 million
Endorsements: $43 million
 

8. David Beckham (Soccer Player)

Beckham is a successful 38 year old English soccer player who currently plays for French Ligue 1 club Paris Saint-Germain.

Total Earnings in 2012: $46 million
Salary/winnings: $9 million
Endorsements: $37 million

9. Cristiano Ronaldo (Soccer Player)

At age 28, the Portuguese soccer player  plays for Spanish La Liga club Real Madrid and is the captain of the Portuguese national team.

Total Earnings in 2012: $42.7 million
Salary/winnings: $20.4 million
Endorsements: $22 million

10. Peyton Manning (Football NFL)

Manning is a 37 year old American football quarterback for the Denver Broncos of the National Football League (NFL).

Total Earnings in 2012: $42.5 million
Salary/winnings: $32.5 million
Endorsements: $10 million

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What’s the Deal with Google Glass? http://www.y2m.ae/blog/whats-the-deal-with-google-glass/?utm_source=rss&utm_medium=rss&utm_campaign=whats-the-deal-with-google-glass http://www.y2m.ae/blog/whats-the-deal-with-google-glass/#comments Tue, 12 Mar 2013 05:59:06 +0000 Karim http://www.y2m.ae/blog/?p=1730   Google Glasses (or Google Glass) are not futuristic ideas; they really exist. Google Glass (Google also calls it, Project Glass) is basically a smartphone that allows you to do everything hands-free. According to Google’s Co-founder Sergey Brin, the device is a glasses frame without lenses which displays information literallyREAD THE REST OF THE ARTICLE»

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Google Glasses (or Google Glass) are not futuristic ideas; they really exist. Google Glass (Google also calls it, Project Glass) is basically a smartphone that allows you to do everything hands-free. According to Google’s Co-founder Sergey Brin, the device is a glasses frame without lenses which displays information literally before a user’s eyes. The tiny camera that’s attached to the frame allows people to send video or pictures of what they’re seeing to other people wirelessly which allows them to see your world as you live it. You tell Google Glass to do things such as record a video, call someone, get directions, ask to translate, or take a picture, plus much more.


Here is the Google video that shows what Google Glass does.

http://www.google.com/glass/start/what-it-does/

Is Google Glass a cool innovative idea?

Getting Google Glass to the mass will be a challenge especially since it’s not an Apple product. Some of the reasons may be:

Geeky Look

Let’s face it; wearing Google Glasses is not the most attractive thing. Some say they look geeky or that it might look weird wearing it. As petty as it sounds, getting society to change behavior is very difficult and given this new form factor, it is of utmost importance. An obvious path is to market to people’s vanity, and using a marketing strategy that focuses more on a fashion accessory rather than an information device. Perhaps they should come in different styles and colors to appeal to individuals.

 

Too Much Technology

At first glance Google Glass may seem like a cool idea, but after some more research one can’t help but wonder if we really need technology right in our eyeballs? These days we are connected to technology all day long and it seems normal because we all do it, but do we really need Facebook or YouTube literally right before our eyes? Besides how do you wear them if you already wear corrective eyewear?

 

Safety and Security

Do these glasses expose people to even more radiation right in their faces? Some people still worry about cancer causing cell phone radiation.  Also, wearing these glasses while driving may not be allowed in some countries, as well as wearing them at school, a bank or other facilities. Will your boss let you wear them at work all day?

 

Price

The price tag of $1,500 is not something many people are willing to pay. In order to compete with smartphones, Google would have to sell the glasses in the $300 price range.

Theft

This device is too easy to steal. Take a walk around any city and realize how easy it would be to steal the sunglasses any person you see wearing them. They are not in bags or pockets – they just sit on peoples’ noses. Now realize that each of those sets is worth more than $1,000. People would literally yank them off your face!

 

Down the road, Google Glasses could become the next big thing in technology if Google finds great marketing strategies. Perhaps they’ll hire some icons to wear them. Sports, music and film celebrities like to promote new gadgets. Headphones used to be a geeky thing to wear until Apple introduced the iPod. These days many people wear Dre Beats as an accessory rather than a device and then of course we have advertising agencies that should be able to attract the mass with some clever logos, commercials, and ads.

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Top 10 Travel Destinations for 2013 http://www.y2m.ae/blog/top-10-travel-destinations-for-2013/?utm_source=rss&utm_medium=rss&utm_campaign=top-10-travel-destinations-for-2013 http://www.y2m.ae/blog/top-10-travel-destinations-for-2013/#comments Thu, 07 Mar 2013 09:04:41 +0000 Karim http://www.y2m.ae/blog/?p=1710   Who decides what makes a travel destination “hot”? Why do people from all over the world start buying air fare tickets to places they know very little about? Tourism is often times attracted by economics. Sometimes major events such as the Olympics place a city “onto the map”. BeforeREAD THE REST OF THE ARTICLE»

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Who decides what makes a travel destination “hot”? Why do people from all over the world start buying air fare tickets to places they know very little about? Tourism is often times attracted by economics. Sometimes major events such as the Olympics place a city “onto the map”. Before you know it, it is placed on the “hottest 2013 destination” list. Of course, a clever marketing strategy makes a huge difference too. For years an advertising agency ran the “Visit California” commercial featuring famous celebrities wearing bikinis and drinking wine on the beach, which attracted millions of visitors to the sunny state each year.

 

Our top destinations are:

 

Corsica, France
advertising agency, travel destinations, shopping, marketing strategy

Corsica is a mixture of Italian and French cultures. Its stunning beauty and challenging topograhopy make this epic beauty a spectacular choice for our top destinations of 2013. Corsica will host the initial stages of the hundredth Tour de France.

 

Rabat, Morocco

advertising agency, travel destinations, shopping, marketing strategy

Marrakech has always taken the spotlight from Morocco’s low-key capital. While many travelers are seduced by Marrakech’s heady sights and sounds, Rabat has a historic old town feel, featuring mosques and hassle-free shopping. It also features lovely cafes and wide boulevards.

 

 

Yukon, Canada

advertising agency, travel destinations, shopping, marketing strategy

As one of the least densely populated areas in the world, Yukon is enjoying tremendous mineral wealth which is drawing new residents to this region. Due to climate change parts of the north area is actually dissolving into the Arctic Ocean with the glacier parks undergoing profound change.

 

Amsterdam, the Netherlands

advertising agency, travel destinations, shopping, marketing strategy
In 2013 the 160th anniversary of Vincent Van Gogh’s birthday will take at the city’s Van Gogh Museum. The Royal Concertgebouw Orchestra, which is considered one of the world’s greatest orchestras, turns 125 years old in 2013. Amsterdam’s canal ring will celebrate its 400th anniversary.  This city always finds ways to celebrate, especially so in 2013. And we thought Amsterdam was already so much fun.

 

 

Carinthia, Austria

advertising agency, travel destinations, shopping, marketing strategy

Carinthia is known for its uncrowded ski slopes nestled on every mountain top. Bordering Italy and Slovenia, the region offers Mediterranean laissez-faire. Now is the time to check out Carinthia, while it’s peaceful and quiet. It won’t stay like this much longer.

 

Palawan, the Philippines

advertising agency, travel destinations, shopping, marketing strategy

Palawan consists of thousands of sparkling islands and offers a 2000km pristine coastline. This untouched beauty is about to explode with regional airlines realizing Palawan’s potential and scheduling direct flights to the capital. Combined with high-end boutique hotels normally found in places like Bali, you can feel that Palawan is ready to become big.

 

Colombia

advertising agency, travel destinations, shopping, marketing strategy
A magical mountain scenery, stylish hotels and new direct routes from major airports, put Colombia quickly onto a traveler wish list.

 

The Gulf Coast, USA

advertising agency, travel destinations, shopping, marketing strategy
The Gulf Coast has taken a few hard hits in the past few years. In 2013 the area with rolling sand dunes and sparkling water is ready for some seasonal travelers.

 

Mustang, Nepal

advertising agency, travel destinations, shopping, marketing strategy

The completion of a road connecting Mustang to China in the north and the rest of Nepal to the south will make all the difference to this remote region. Until the early 90’s nobody was allowed in; after that it was opened up to a few hundred a year. These days anyone is allowed to enter as long as they have the pricey trekking permit. This provision keeps the numbers down; but expect that to change soon.

 

Scotland, United Kingdom

advertising agency, travel destinations, shopping, marketing strategy

The 2012 James Bond thriller “Skyfall” was filmed there. If you saw the movie, you probably walked away wishing you too could race through Scotland’s dramatic countryside and hide in its foggy pastures.

 

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