Matters of a healthy heart

Is your heart in danger?

Forty percent of the UAE population from ages 15-25 is overweight. Are you one of them?

Is junk food part of your daily diet plan? Do you run to the nearest McDonald’s when you feel the urge for a ‘light’ snack? Do you spend most of your time on your laptop, on the couch with your iPad, or on the bed with a book?

Recent studies show that there are more young people aged 15-35 who are at risk of heart attacks and heart diseases than old people who are aged from 65-70 here in the UAE. Back in the day, old people are more prone to these cardiovascular diseases. Doctors all over the region find it alarming that they encounter more of these cases among the younger people on a daily basis.

With the rise of the new generation, trends change within a blink of an eye and lifestyle choices are greatly affected. Food is the biggest factor that is greatly affected by these. Most people, especially the youth, tend to choose what’s fast, cheap, convenient, and readily available: Fast food. We are all guilty.

And we’d all have to admit that choosing between healthy and junk food is an everyday battle. All of us, one way or another, always have this thought that we deserve to eat whatever we want and how much we want at the end of a long day at work or in school. It’s natural. But it is something that we need to avoid to keep a healthy lifestyle.

Most young people tend to think that our bodies are not affected with this unhealthy lifestyle. But our bodies won’t be as healthy, fit, and strong as it is now in the next 5 or 10 years, especially if we lead a lifestyle that is at the edge. Our bodies will wear out. And before we know it, we’re down under or almost there.

A healthy lifestyle is not as difficult as some people might think. It always starts with a choice. It is always our call to choose healthy over junk, active over lazy and longer sleeping hours than staying up late to watch your favorite TV series. But it goes beyond that.

Living a healthy lifestyle is about discipline, strong willpower, and dedication. And it all starts with the decision to try and the choice to become a better, bolder, and active you.

By Eura Yuste



y2m is a youth engagement agency that was created to target and connect with fresh, trendy and young communities in the Middle East. In a nutshell, we understand their wants, needs, ways of communication, likes, dislikes, habits, interests and trends. Over the past decade, the marketing landscape has witnessed an epic revolution. Trends have shown Gen Y favor new media and consumer engagement at the expense of traditional marketing. This revolution, primarily led by youth, changed the rules of the game leaving brands, agencies & marketeers disconnected. Brand’s lack of understanding and disengagement with youth resulted in the inception of y2m led by a team of young professionals who firmly believe that the region’s youth is a force to reckon with.

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