Middle East’s biggest video game show!


For the love of video games, do not miss Games12, where the biggest names in the industry will be showcasing and previewing the world’s most sought after games and hardware technology. Starting Thursday, 20th September.

Games12 is the Excellent excuse for you to live the fantasy of becoming your favorite game or movie character, by dressing up like one! Don’t really have a favorite? Well you can create your own customized character, and you never know what could happen, apparently there is a prize being offered for the best dressed! All you have to do is show up in the exhibition looking as much of a game character as possible.

Feel like kicking someone… Games12 will host the Street Fighter 25th Anniversary Tournament so get ready for some punching and kicking, Players from around GCC will round off against each other in Street Fighter X Tekken and Street Fighter 4 AE. There will also be a side tournament for Marvel fans with Ultimate Marvel vs. Capcom 3… bring your own controllers and have mercy on no one.

This annual event is sponsored by the Gaming Alliance Middle East (GAME), a three-day extravaganza where video game enthusiasts get a peek into the most exciting and anticipated games and hardware technology before being released to the world.

For more info visit

Rania Jishi


y2m is a youth engagement agency that was created to target and connect with fresh, trendy and young communities in the Middle East. In a nutshell, we understand their wants, needs, ways of communication, likes, dislikes, habits, interests and trends. Over the past decade, the marketing landscape has witnessed an epic revolution. Trends have shown Gen Y favor new media and consumer engagement at the expense of traditional marketing. This revolution, primarily led by youth, changed the rules of the game leaving brands, agencies & marketeers disconnected. Brand’s lack of understanding and disengagement with youth resulted in the inception of y2m led by a team of young professionals who firmly believe that the region’s youth is a force to reckon with.

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