An evening of royal glamour

The Splash Royale A/W 2012 Fashion Show

After their explosive S/S 2012 Fashion Show entitled Splash Paradise held at the Dubai Festival City six months back, the much-awaited fashion event of the year here in the UAE is finally, finally…days away from us. I can already smell the excitement, anticipation and the hype of the Splash fashionistas in the air. Splash is back with a more glamorous, majestic, and bolder A/W 2012 Fashion Show entitled Splash Royale.

Living up to its name, this season’s best will be presented in one night of royal glitz and glamour. Only the most fashionable and stylish Splash fashionistas will be fortunate to be rewarded with tickets to this prestigious event. Splash fashionistas can win tickets by joining Splash’s various competitions on their Facebook page.

The much-anticipated event will be held on Friday, September 21st of 2012 at the Madinat Arena, Madinat Jumeirah. Don’t fret if you won’t be one of the chosen individuals who will be able to enjoy this imperial night as Splash will be broadcasting the show live via on the following show times: 5.30, 7.30, and 10:30.

With the success of the Splash fashion shows in the previous seasons, Splash Royale is said to raise the bar higher by going beyond the indoor confines where the show will be held.  The trends will not be the only one to level up this season as Splash will be taking the setting and the props into a whole new level as well. We have seen and experience an out-of-this-world setting in last season’s show which makes fans wonder, “What will Splash do next?”

Judging from its advertising where a theme of a royal court is the inspiration, I’m expecting to see thrones, towers, crowns, jeweled chests, and chandeliers to name a few to liven up the venue, and kings, queens, princes, princesses and even jesters adorned in this season’s hottest trends to grace the runway. Just thinking about it now heightens the hype and makes me want to fast forward to Friday already.

Blogger royalties like Mariyah Gaspacho of Mahryska, Christina of Tinayums, Sara Kirat, Prianca Pradhan, and Yamini Batra will officially cover the event. Prominent fashion and media figures in the UAE are also expected to attend.

To get a head start on what to expect during the show, you can view Splash’s Autumn/Winter 2012 Campaign on their Gallery page. For more information regarding the event and the brand, you can visit their website, like their Facebook page, and follow them on Twitter.

By Eura Yuste


y2m is a youth engagement agency that was created to target and connect with fresh, trendy and young communities in the Middle East. In a nutshell, we understand their wants, needs, ways of communication, likes, dislikes, habits, interests and trends. Over the past decade, the marketing landscape has witnessed an epic revolution. Trends have shown Gen Y favor new media and consumer engagement at the expense of traditional marketing. This revolution, primarily led by youth, changed the rules of the game leaving brands, agencies & marketeers disconnected. Brand’s lack of understanding and disengagement with youth resulted in the inception of y2m led by a team of young professionals who firmly believe that the region’s youth is a force to reckon with.

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